articleaddict.com has a wide variety of articles for you to read.
Search:

Home | Business


Search Engine Optimization-Part 1

By: Shawn Horwood

What is Search Engine Optimization (SEO)?
Search Engine Optimization is the act of organizing
a website so that in such a way that it increases the
volume and quality of the traffic through natural/organic
search results by achieving higher search engine rankings.
When a website has higher search engine rankings for
specific keywords, then it is seen by more people because
it is shown higher on the page. In general, the higher
the ranking of the site, the more visitors that site gets.
If the site ranks highly for long tail keywords, then the
visitors it receives are targeted visitors. Search engine
optimization can target regular search or image search.
In order to optimize a site for search engines, it must be
understood how the search engine algorithms rank websites
and what the search engines goals are when they alter their
algorithms. It also must be understood how the search
engines crawlers crawl a site, so that it can be optimized
in a way that allows the site to get indexed and ranked
quickly and easily by the web crawlers. Website's are
considered to be "search engine friendly" if their
designs/themes are easy to optimize and are easy for the
search engine crawlers to crawl.
There are two types of search engine optimization: on-page
SEO and off-page SEO. On-page involves the HTML coding of
the website, the theme of the website, the keywords on the
website, and the links on the website. Off-page SEO involves
mainly incoming links to a website.

Why Would I Want to Search Engine Optimize my Site?
The main reason for search engine optimizing your site is
because you can gain tons of free, targeted traffic for years
to come. Paid advertising can recieve the same amount of
targeted traffic, but it costs a lot of money (which is why
it is called "paid" advertising) and that traffic only lasts
for the amount of time that you are paying for advertising. SEO,
when done properly, can earn you thousands of free, targeted
visitors constantly for years to come. You could even
obtain more traffic than with paid advertising because people
more and more are first examining the organic or natural search
results because they know that the paid ads are separate and that
those people are most likely just trying to make money, and
therefore are not trustworthy. So search enging optimization
can bring you stampedes of targeted, quality traffic, without
you having to pay for it.

How do Search Engines Work?
In order to properly search engine optimize your site, you must
know how search engines operate. Each search engine has its own
set of "web crawlers" or "web spiders". These spiders' job is to
crawl webpages, read the webpages, collect the content and follow
the internal and external links on the site. The spiders then
input this data on the search engines database. This process is
known as indexing. You will probably hear people talking about
strategies for getting sites "indexed" quickly. If your site is
not indexed, then it cannot show up in search results.
The next thing that happens is people search for certain keywords
by typing them into the search box of a search engine (No way!
People use search engines to search for things?). The search engines
job is now to locate the most relevant results for that search
query from its index and display them on the search page. A search
engines main goal is to display the most relevant results possible,
so that people come back to that search engine. The search engines
decide which results are most relevant based on the search engines
algorithm. There are several factors involved in the search engines
algorithms, and certain factors are more important than others.
How high your webpage ranks for these factors determines how high your
webpage will appear in the search engine results.
Now, one of the most important things you need to know is that the
search engines are constantly altering their algorithms in order to
achieve more relevant search results so that the people doing the searches
will be more satisfied with their results and therefore come back to
that search engine the next time they want to search for something.
This means if you find a loophole in the search engine algorithms,
which many people often do, you should not take advantage of it. You
will get high rankings for a short period of time, but then when the
search engine alters its algorithm you lose your rankings and depending
on what it was you did, you can even get your site de-indexed.
Instead what you need to do, is understand that you are trying to
provide the visitor with relevant results, and therefore optimize
your site to be relevant, and that way when the search engines change
their algorithms you can keep your rankings, or maybe even improve them!
Most people do not do this, so when a search engine changes its algorithm
many people lose their rankings and have to start all over. If you want
proof, just check the forums after the search engines change their algorithms
and you'll see a bunch of people complaining about lost rankings.
Please do end up like those people.

Shawn Horwood

Article Source: http://articleaddict.com

Shawn Horwood's Blog: top5-workathome.com/blog/ Other Articles Written by Shawn: top5-workathome.com/blog/?cat=4 Product Reviews: top5-workathome.com/blog/?cat=3

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive Business Articles Via RSS!
Additional Articles From - Home | Business
Sign Up for a free account or learn more.
Submit Articles
Member Login
Top Authors
Most Popular Articles
Submission Guidelines
Article RSS Feeds
New Stuff
About Us
Free Link Directory
Contact Us
Privacy Policy
Terms of Service
Sitemap
rent this Ad space monthly.

Powered by Article Dashboard