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The Success of a Red Bee

By: Christine Layug

Jollibee is among of the many fast-food restaurants in the Philippines that became known world wide because of its popularity to provide Filipinos and foreigners alike a unique blend of taste. Jollibee also gain more popular when they started on acquiring other popular fast-food restaurants in the Philippines, among them includes the popular Chowking which allowed Jollibee to be part of the Oriental quick service restaurant segment, and Greenwich enabling it to penetrate the pizza-pasta segment.

Other than those achievements, Jollibee also acquired other fast-food chains outside of the country which are the Beijing-based Hong Zhuang Yuan restaurant, and Taipei restaurant Lao Dong and Chun Shui Tang tea house. Check out any Jollibee website to learn about Jollibee and its food products.

These brought Jollibee so much fame that as of March of 2008, Jollibee has been recognized as the countries largest fast-food chain claiming 1,466 stores in the Philippines namely, Jollibee, Chowking, Greenwich pizza, Red Ribbon Bakeshop, Délifrance, and Manong Pepe's.

But this wasn’t even close to what Jollibee was once before. At its birth, Jollibee didn’t specialize in providing burgers or even fried chickens. Jollibee was first known as Jolibe, a magnolia ice cream parlor down at the busy of Cubao in 1975.

But after sometime, they decided on getting the services of a management consultant in the person of Manuel C. Lumba. Lumba suggested that to shift their business of ice cream parlor to hamburgers after his studies showed that a much larger market was waiting to get tapped.

And sure enough, their hamburgers became a hit for a lot of Filipinos. After this success, Lumba next reformed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee. Then Lumba next created the product name "Yumburger" as well as the name "Chickenjoy". Learn more about Jollibee by visiting any Jollibee website.

Then the stores were re-designed, their services transformed into a full self-service, their fast food operation now added with drive thrus. And not long after, Tony Tan put Manny Lumba on center stage by putting him in charge of franchise development.

The Jollibee Philippine have gotten so big that they have decided on incorporating some expansions and acquisitions on other fast-food restaurants. On 2000, the Jollibee Philippine acquired Chowking, allowing Jollibee to be part of the oriental quick service restaurant segment. In 2006, Jollibee Philippine acquired the Délifrance which further expanded its penetration in the food service industry particularly in the French cafe-bakery, a growing segment of the Philippine food market.

Now, the Jollibee Philippine has become the biggest fast-food chains in the world with an overall count of 1,466 stores across the Philippines. Check out how to send some Jollibee food products by visiting any Jollibee web site, or just visit Express Regalo at
expressregalo.com.

Article Source: http://articleaddict.com

Express Regalo is among of the top online Philippine shopping site that offers fast and convenient way of sending flowers and gift Philippines to your loved ones back home. Providing Personal Shopping Service and ordering online, by phone or any nearest LBC Branches.

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