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Things to Avoid When Copywriting

By: Vlad Ehrsam

Copywriting, an essential part of your marketing and advertising strategy, is a great tool when it comes to presenting your Web-site. Especially when your Web writing is good, helpful and appropriate, all of which form the essence of good copywriting.

There are many traps you need to guard against when attempting to write effective copy. To steer clear of irrelevant, fluffy and boring copy, here are some things to avoid.

Going off track

Many people feel that it is necessary to incorporate back stories and extra information into their copy. This is not a good idea. Effective copywriting has one main point that is supported by smaller, related points. Keep a focus in mind for each separate piece. Keep it moving at a good pace. Side trips are an excuse for the reader to leave your content and go find something else.

Say it once

Redundancy is a major drawback in any content. The main reason many copywriters repeat themselves is because they are eager to make sure their point has been made. This is ineffective, however, as it causes many readers to lose interest and to become annoyed by the constant repetition. Carefully choose your words and then make the point only once.

The Impress with Long Words Hazard

Its tempting to come across a smart and use complicated, long words, it's a hazard many fall into. But it doesn't work, it comes through as very pseudo and perplexes your targets no end. They'll be off in a whiff, something you really wouldn't want. So keep your words short and simple, you'll come across as savvy. Especially when you use compelling and powerful text.

The Use Clever Language Hazard

Try and stay away from an ornate style of writing. Using unusual words and complex language construction may sound impressive, even creative; but in actual fact, they do little to get your message across more effectively or to add any zing to the flow of your article. Write simply but effectively.

The "I Love Adjectives" Hazard

Too many adjectives are hazardous to copy! They're descriptive words that you use with nouns or verbs, like attractive, powerful, or blue. Words with 'ly' at the end like quickly are also adjectives. Used well, they are effective, but an overdose can divert readers from issues at hand. Saying 'It quickly scans' is better than 'It scans very quickly', for instance. Because the 'very' drags the text. AYou can be effective using one adjective, try 'It gives you amazing prints' or 'It gives you fantastic prints', and not 'It gives you amazingly fantastic prints'. As you can see, the last sentence really doesn't work.

Forms of the Verb "To Be"

The 'be' words, is, was been, are, were etc, all too common in copywriting spell doom for your text. They make your text uninteresting and boring. While you need to use them sometimes, try using active forms often, for copy lively and interesting to read. Writing 'It is a creative tool that animates your Web site' doesn't work as well as 'A creative Web site animation tool'. In this way you can animate your Web site as well, wherever you can.

Article Source: http://articleaddict.com

About the author: Vlad Ehrsam writes exclusively for Full Info on Business, visit there today for the latest Business advice, and their free newsletter is well worth signing up for too.
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