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Lara Newcomb's Articles in Marketing

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Accountant Marketing: Let Your Accounting Services be Visible Professional accountants are in great demand today. If you are a qualified accountant or tax professional and do not have enough customers, there might be something wrong. You might not be using the right kind of accountant marketing. Year-Round Clients For Your CPA Practice? Most accounting clients prefer a local accountant or CPA. Equally, the rivalry for accounting clients between firms is fiercest LOCALLY. And although the Internet, e-mail and accounting software have made it possible to deliver long-distance service in all matters financial, the fact remains that geographical proximity still rates highly within the criteria for choosing one's CPA and/or accounting firm. CPA Marketing: Getting New Clients To Find You. The basic issue for the small CPA firm is to compete successfully with larger firms by taking charge of its practice development with these seven marketing guidelines.